课程名称

实用英语写作

课程编号

0502000896

课程

性质

专业基础课

学分

2

教学安排

总学时32。其中讲授 32  学时，实验 0 学时，上机 0 学时，实训 0 学时

授课时间：第 1 周至第 16周

周学时

4

相关课程与环节

先修课程：综合英语、英语阅读、英语语法、英语写作（一）、（二）等课程

基本情况

专业

英语

年级

2023

班级

19-1;

19-2

修读人数

62

授课对象分析

学生为2023级英语专业学生，绝大多数为女生。综合英语水平较好，听说能力较好，班级纪律较好，上课互动较多，对英语写作感兴趣，学习动机较高。

课程简介与要求

《实用英语写作》课程适用于英语专业，属于专业课、限选课程。本课程的教学目的旨在使学生掌握各类英语书信的语言特点及篇章结构，使学生在初步掌握英语写作基本技巧的基础上，将所学英语写作知识应用到实践中去，懂得如何进行生活和工作中常用的应用文文体的撰写，如英文简历、求职信、会议通知、会议纪要、备忘录与内部通知、商业报告、旅游行程安排、便条、广告宣传、商业信函等等，本课程的开设可帮助学生掌握日常生活中使用频率高的应用文的格式和写作要求，提高应用文写作的技能。

课程目标

课程目标

支撑毕业要求指标点

与课程关联度

1.

培养学生掌握各类应用文体裁的写作技能，进而可以提高学生的书面语言表达能力及对格式的正确认识，为今后的高年级写作及学术论文写作课程打下基础。

紧密

2.

要求学生将涉外业务知识与英语写作相结合，在已具备的英语读写能力基础上，重点掌握备忘录与内部通知、商业报告、商业信函的写作技巧，培养学生熟练的英语应用文写作能力。

紧密

思政目标

帮助学生树立正确的价值观、择业观，养成敬业、爱岗的职业道德。

教学方法

课程教学内容的选择以本科教学大纲为纲领性文件，根据教学大纲的要求，制定教学内容；并根据学生的学习规律和特点，采取循序渐进的方式，合理安排教学内容。

课程教学原则：强调课堂上师生互动，采用启发式教学方式；知识的传授与运用相结合；学生课堂操练与教师课堂讲解相结合；学生作业与老师点评相结合。

教学重点

与难点

如何提升学习者英语水平的表达，调动学习者所能获取的所有相关的英语材料进行实践。投诉信、求职信（两种）、呼吁书、辞职信、推荐信、面试感谢信的写作格式；个人信函、公函、申请信、请柬、慰问信、感谢信、通知、便条、电子邮件等个人信件和商务函电的基本格式及特点。

课程各教学环节内容与安排

知识单元

知识点

课内学时

教学方式

作业/测验

课外

学习

Lesson 1

Layout and Conventions of English Letters

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 2

Applying for Job Vacancies

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 3

Applying for University Admission

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 4

Filling  in Application Forms

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 5

Notice of Meeting

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 6

Minutes of Meetings

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 7

Memoranda and Office Memos

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 8

Business Reports

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 9

Describe Charts

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 10

Itineraries 

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 11

Notes and Office Slips

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 12

Publicity Materials

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 13

Making Enquiries

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 14

Making Offers

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 15

Placing Orders

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

Lesson 16

How to write E-mail

2

Lecturing

/discussion

/performance

Preview the content, grasp the rules and principles and finish the assignments

考核项目

考核内容

考核方式

分值或占比

期末考试

课程教学内容

闭卷

80

作业

课后习题

提交作业

10

课堂表现

出勤率和课堂参与度

考勤、课堂讨论、课堂展示等

10

推荐教材

傅似逸. 《高校英语应用文写作教程》[M]. 北京大学出版社，2015.

黄坚.《实用英语写作》[M].外语教学与研究出版社，2013.

参考材料

[1] 常玉田. 英语商务信函写作[M]. 北京：对外经济贸易大学出版社，2006.

   [2] 晨梅梅. 实用写作教程[M].上海：上海外语教育出版社，2006.

   [3] 刘洪泉.大学英语应用文写作[M]. 上海外语教育出版社，2001.

   [4] 鲁瑛.英语应用文写作教程[M]. 对外经济贸易大学出版社，2007.

   [5] 罗立胜.大学英语实用写作[M]. 中国人民大学出版社，2005.

   [6] 汪福祥. 英语书信写作：语言与技巧[M]. 北京：外文出版社，2003.

   [7]吴寒，刘子毅.实用英语应用写作[M]. 中山大学出版社，2003.

   [8]薛水明. 英语应用文写作实训教程[M]. 苏州：苏州大学出版社，2007.

   [9]殷书林. 英语应用文写作[M]. 上海：上海外语教育出版社，2006.

   [10]张燕如，徐益.应用英语写作[M]. 外语教学与研究出版社，2007.

   [11]张玉娟，陈春田.新世纪实用英语写作[M]. 外语教学与研究出版社，2003.

课程资源

教务处网络教学综合平台http://pt.csust.edu.cn/meol/homepage/common/

•         写作网站: http://www.itto.int/publicity_materials/

https://www.grammarly.com/

http://www.phrasebank.manchester.ac.uk/introducing-work/

教材分析与处理

《高校英语应用文写作教程》选用的范文大多数是真实文本或对真实文本稍加改动的材料；书中的写作练习也针对真实的交际需要而设计，强调学生注重中英文化差异，培养一种关注读者的写作态度。大部分写作练习是在对用人单位需求进行调查、对英语专业毕业生跟踪了解后经过分析而确定的。目的在于通过真实的、有现实意义的交际，增强学生的兴趣，激励学生主动积极地学习。

因此课程的思考题及习题的设置必须覆盖教学的核心内容、重点、难点，学生“习”的时间与教学时间之比不少于1:1。教师每节课必须布置“习”题。复习题要以侧重记忆与理解为主；预习题要以侧重引导、提示、布置任务为主；练习题要以侧重思考与运用为主。要使学生通过“习”学会思考、善于思考、勤于思考，使学生通过习题理解基本的写作技巧，提高学生对美文的欣赏水平。

知识单元名称

Lesson 1

 LAYOUT AND CONVENTIONS OF LETTER WRITING

课次

第1讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. Have a general view of practical English writing

2. Understand the requirements of this course

3. Master the basic techniques of writing English letters

本单元重点

与难点内容

1)The schematic structure of an English letter

2)Mechanics of laying out a letter

3)Differences between British and American conventions

4)Criteria of good correspondence

教学内容

1)The schematic structure of an English letter

2)Mechanics of laying out a letter

3)Differences between British and American conventions

4)Criteria of good correspondence

5)Practice

课程思政

View of employment：

Once you choose a path to take, that decision comes with necessary next steps and responsibilities.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

How to Write a Formal Email

Write a cover letter in block format according to the following situation:

You (Wang Fang) are twenty-eight years old. In the year of 2009, you graduated from Guangzhou University. With 4 years’ work experience in P& G Co., you were promoted as the production manager. Now you are going to apply for a vacancy which has been seen in yesterday’s newspaper.

学习效果、学生反馈、反思改进措施等

Students have problem with the writing of address in business letter;

Students should pay attention to the layout of business letter.

Some samples and principles should be provided to them.

备注

知识单元名称

Lesson 2

APPLTING FOR JOB VACANCIES

课次

第2讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. know the layout of a curriculum vitae and the writing techniques of a covering letter

2. master some expressions for writing a covering letter

3. write an appropriate CV and a covering letter

本单元重点

与难点内容

1)The Organization of a covering letter

2)Alternative expressions for writing a covering letter

3)The layout of a CV

4)The order for presenting details in a CV

5)Key reminder:Be impressive but convincing and honest in selling yourself

6)Major components of a covering letter

7)Useful expressions and sentence patterns for writing a covering letter

教学内容

1)The Organization of a covering letter

2)Alternative expressions for writing a covering letter

3)The layout of a CV

4)The order for presenting details in a CV

5)Be impressive but convincing

6) Practice

课程思政

View of employment：

Constant doubt generates anxiety and chronic job-hopping.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

1.Textbook P23, Exercise 2 & 5.

2. Previewing of the next section

学习效果、学生反馈、反思改进措施等

Students have problem with the writing of education, wording experience and language skills;

More samples and principles should be provided to them.

备注

知识单元名称

Lesson 3

APPLYING FOR UNIVERSITY ADMISSION

课次

第3讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. How to complete the application forms

2. The basic contents of application letter and personal statements

本单元重点

与难点内容

1)Contents of a personal statement

2)Essential qualities of a good personal statement

3)Using the appropriate expressions to touch the admission officers

教学内容

1)  Layout of of an application letter for university admission

2)  Essential qualities of a good application letter for university admission

3)  How to write a good application letter for university admission

4)  Contents of a personal statement

5)  Essential qualities of a good personal statement

6)  How to write a good personal statement

7)  Practice

课程思政

Get students to know the advantages/disadvantages of oversea education.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

You are planning to continue your studies and research as a visiting scholar at Yale University, U.S.A. Write your Academic Statement to that school within 500 words.

学习效果、学生反馈、反思改进措施等

Students have problem with the writing of their research field and research proposal;

More writing samples and principles should be provided to them.

备注

知识单元名称

Lesson 4

FILLING IN APPLICATION FORMS

课次

第4讲

授课类型

理论课☑讨论课□实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. How to fill in different application forms

2. To understand the contents of qualifications

3. To understand different types of programs and modes of study

4. To understand pre-university and university qualifications

本单元重点

与难点内容

1. Application for postgraduate program
2. Application for undergraduate program
3. A visa application form
4. A bank application form

教学内容

1)Standard headings in university application forms

2)Additional information about some culturally-specific terms

3)Visa application form-notes for guidance

4)Useful terms in bank application forms

5)Common instructions for filling in forms

6) Practice

课程思政

Get students to know the difference in specific terms and understand the culture gap.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

1. Complete the following application forms on P45, Exercise 4 ,7,8.

2. Previewing of the next section

学习效果、学生反馈、反思改进措施等

Students have problem with the memorization of special terms used in different forms;

More samples of various forms and introduction of terms should be provided to them.

备注

知识单元名称

Lesson 5

NOTICE OF MEETING

课次

第5讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. To understand different forms of notice of meeting

2. The basic contents of notice of meeting

3. How to make the notice of meeting an effective mean to convey information

本单元重点

与难点内容

1)Appropriateness and level of formality

2) Structure analysis

3)Toward more idiomatic expressions

教学内容

1. What should be included in a notice
2. Characteristics of the language
3. Four-point format for the heading
4. How to Write a Notice of Meeting
5. Practice

课程思政

Get students to know the difference in passive voice and active voice and understand the culture gap.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

1. Translate the notice of meeting into Chinese.

2. Translate the notice of meeting into English.

3. Read samples of international symposium and forum on P58-64 and do exercises on P65-66.

学习效果、学生反馈、反思改进措施等

Students have problem with the usage of passive voice in the writing of notice:

There will be ...;

Sb. be expected to do.

备注

知识单元名称

Lesson 6

MINUTES OF MEETINGS

课次

第6讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. What are the basic items to be recorded

2. How to sort out the recording to the formal minutes of meeting

3. The basic contents and formats of minutes of meeting

本单元重点

与难点内容

1)The heading of minutes

2)The generic structure of minutes

3)Past tense and passive voice in minutes

4)Reported speech in minutes

5)Amendments in minutes

教学内容

1.General Introduction: What are minutes

2. Components in minutes

3. Format of minutes

4. All should cover four basic things

5. Principles of writing minutes of meeting

6. Practice

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

1. Write a meeting minute with the following details.

2 . Previewing of the next section

学习效果、学生反馈、反思改进措施等

Students don’t understand the difference between minute and memo.

Samples of minute and memo are presented to them, and analyze the structure and function of difference.

备注

知识单元名称

Lesson 7

MEMORANDA AND OFFICE MEMOS

课次

第7讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of memoranda and office memos

2. Functions of formal memoranda and office memos

3. The register of the memoranda and office memos

4. The differences between the memoranda and office memos

本单元重点

与难点内容

1)Functions of formal memoranda

2)Functions of office memos

3)General format of memos

教学内容

1.General Introduction: What is a memo

2. Functions:

3. How is a memo laid out?

4.How to write a memo?

5. Sample Reading

6. Useful Expressions

7. Practice of memos

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

1. Write a memo to staff according to the information on the PPT.

2. Previewing of the next section

学习效果、学生反馈、反思改进措施等

Students have problem with the difference between minute and memo;

Samples of minute and memo are presented to them, and analyze the structure and function of difference.

备注

知识单元名称

Lesson 8

Business Reports

课次

第8讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of business reports

2. Functions of business reports

3. The language requirements on the business reports

本单元重点

与难点内容

1)Classification of business reports according to purpose and style

2)The Organizational pattern of business reports

3)Detachment and restraint in the language of reports

4)Business reports in contrast with memos

5)Business report in contrast with science/research reports

教学内容

1.The introduction of a survey report

2.Importance of writing survey reports

3.Form of survey report

4.Content of Informal Business Report

5. Language: Expressions for Dynamic and Static Data

6. Practice

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

Go to the website and complete the questionnaire. 

Write a survey report on the psychological situation of student of CSUST.

Summarize the information collected from the questionnaire, and use the writing structure and expressions in the unit.

学习效果、学生反馈、反思改进措施等

Students have problem with the analysis of the data and information collected from online;

 Useful expressions are presented to them to describe the trend of data change.

备注

知识单元名称

Lesson 9

DESCRIBE CHART

课次

第9讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1)  Different forms of chart;          

2)Expression used to describe chart. 

3) Structures for different charts.

本单元重点

与难点内容

1)     Difference between static chart and dynamic chart

2)     Structure for different chart

3)     Words for describing chart

教学内容

1. Definition of two forms of charts
2. Difference between two charts

3. Words for static data and dynamic data

4.Writing Tips of Itinerary: structure

5. Useful expressions

6. Practice

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

Describe the charts based on the questionnaire and write a survey report.

学习效果、学生反馈、反思改进措施等

Students have problem with the writing of verb phrases in the itineraries;

Teach students how to change the complete sentences into phrases to make the itineraries clear and concise.

备注

知识单元名称

Lesson 10

ITINERARIES

课次

第10讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of itinerary

2. Functions of itinerary

3. How to improve the current itinerary

本单元重点

与难点内容

1)Difference between a formal itinerary and a detailed schedule

2)Layout of an itinerary

3)Verb forms in itineraries

4)Accuracy as an essential quality in writing itineraries

教学内容

1. Definition of itineraries

2. Difference between Itinerary, Schedule and Calendar

3. Itinerary Contents

4.Writing Tips of Itinerary

5. Useful expressions

6. Practice

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

(1)  Write an itinerary based on the situation on the PPT.

学习效果、学生反馈、反思改进措施等

Students have problem with the writing of verb phrases in the itineraries;

Teach students how to change the complete sentences into phrases to make the itineraries clear and concise.

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知识单元名称

Lesson 11

NOTES AND OFFICE SLIPS

课次

第11讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of note-writing

2. Functions of note-writing

3. How to improve the current note-writing

本单元重点

与难点内容

1)Difference between a formal note and an informal note

3)Verb forms in note writing

5)Mechanics of note-writing

6)Stylistic features of note-writing

教学内容

1. Definition of Notes

2. Contents of Notes

3.Writing Tips of Notes

4. Useful expressions

5. Practice

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

(1)  Write a note entitle “Asking for Leave of Absence”

(2)  Write a note of about 50-60 words based on the situation on the PPT.

学习效果、学生反馈、反思改进措施等

Students have problem with the writing of notes with appropriate tone;

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Lesson 12

PUBLICITY MATERIALS

课次

第12讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of publicity materials

2. Functions of publicity materials

3. Features of publicity materials

本单元重点

与难点内容

1)Organization of publicity materials

2)The differences between Chinese and English

3)The language of advertising-toward more idiomatic

4)Useful expressions and structures

教学内容

1. Significance and purpose of publicity materials

2. Appearances of publicity materials

3. Function of publicity materials

4. How to Create publicity materials

5. Making Signs and Banners

6. Preparing Leaflets

7. Creating Symbols and Props

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

Design a public material for the task on P109.

学习效果、学生反馈、反思改进措施等

Students have problem with the introduction of the produces in the public materials;

Teach the structure used in the public materials and useful expressions in the class.

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知识单元名称

Lesson 13

MAKING ENQUIRIES

课次

第13讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of enquiries

2. Right tones of enquiries

3. Basic requirements on the enquiries

本单元重点

与难点内容

1)The Organizational pattern of a trade enquiry

2)Alternatives in language expression

3)The printed Enquiry Form

4)Adopting the right tone

教学内容

1. Background information: Business Profile: Enquiry

2. Definition: Enquiry

3. Classification of enquiries

4. Structure of a letter of inquiry:

5. Purpose of Enquiries

6. Demands on the enquirer

7. Useful expressions for each part

8. Practice

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

Complete Task 1 and Task 2 on P130.

学习效果、学生反馈、反思改进措施等

Students are not familiar with the business terms used in the enquiries, such as FOB (Free On Board or Freight On Board)，CIF:Cost,Insurance and Freight；

Teach students the difference between the two terms with examples.

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知识单元名称

Lesson 14

MAKING OFFERS

课次

第14讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of offers

2. Right tones of offers

3. Basic requirements on the offers

本单元重点

与难点内容

1)Organization of a quotation letter

2)Organization of a letter of offer

3) Difference among quotations, offers and counter-offers

教学内容

1.What is offer

2. What is counter offer

3. How many kinds of offer are there

4. What Constitutes a Counter Offer

5. What does a satisfactory offer often contain

6. How are Counter Offers Rejected

7. Quotations, Offers and Counter-offers

8. Practice

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

Complete Task 1 and Task 2 on P137.

学习效果、学生反馈、反思改进措施等

Students have difficulty with the business terms used in the quotations;

Students don’t understand the difference between firm offer and non-offer;

Some typical examples are provided to them with detailed analysis.

备注

知识单元名称

Lesson 15

PLACING ORDERS

课次

第15讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of placing orders

2. Contents of Order Sheet

3. The related terms

本单元重点

与难点内容

1)Contents of a purchase order

2)Useful language structures for placing orders

3)Replying to orders

教学内容

1. Definition of Order

2. What is placing orders?

3. What is order forms？

4. Contents of a purchase order

5. Contents of a reply letter

6. Decline of the order and Recommendation of Substitute

7. Types of Orders

8. Writing tips: about the style

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

1. Sample analysis in each section

2. Section Questions

3. Reviewing of the “Notes & Analysis” in each section

4. Previewing of the next section

学习效果、学生反馈、反思改进措施等

Students have difficulty in understanding the structure of business orders ;

Ask student to read and analyze the samples in the textbook.

备注

知识单元名称

Lesson 16

HOW TO WRITE E-MAIL

课次

第16讲

授课类型

理论课☑讨论课☑实验课□习题课☑其他□

学时

2

课程目标与要求

To get the students to know:

1. The basic contents and formats of an E-mail

2. The language requirements of an E-mail

3. features of an E-mail writing

4. The related terms

本单元重点

与难点内容

Introduction of business terms used in an E-mail

1)  Components of an E-mail

2)  Stylistic features of an E-mail writing

3)  Expression used in E-mail

教学内容

1. Definition of E-mail

3. General principles

4. Stylistic features of E-mail

5. Functions of Sales Promotion

7. Useful expressions

课程思政

Help students to develop a sense of responsibility in business career.

教学过程设计：

教学方法及手段、课堂互动题设置、教学改革措施等

Teaching methodology and technique:

Lecturing/discussion/performance；

Presentation, interaction, question and answers

作业与

思考题设置

Do Task 1 and Task 2 on Page 159.

学习效果、学生反馈、反思改进措施等

Students are not familiar with the business terms used in E-mail, ask them to memorize them after class and know the meaning of each one.

备注